It’s Ofishal: Good Catch Is PETA’s 2021 ‘Company of the Year’
For Immediate Release:
December 15, 2021
Contact:
Moira Colley 202-483-7382
Considering what fish endure in the food industry and the environmental damage caused by massive trawler fishing nets that churn up the ocean floor; discarded fishing equipment that entraps whales, dolphins, and turtles; increasing concentrations of iodine and mercury in fish flesh; and aquafarms that release enormous amounts of pollution and spread diseases to wild fish, it makes sense that Good Catch, maker of shelf-stable “tuna” along with many other vegan seafood options, has netted PETA’s 2021 Company of the Year Award.
Even Long John Silver’s agrees: Good Catch snagged a first-of-its-kind partnership with the fast-food chain, which now offers its flaky “fish fillet” with crispy breading and crab-free cakes with sweet peppers, herbs, and spices—and both have been a hit with diners. Good Catch isn’t afraid to draw people in with creative, controversial tactics—and to show other chains what they’re missing—such as when its representatives took to the streets outside Subway locations to give away free vegan tuna sandwiches in the wake of Subway’s tuna scandal.
“From fishless fillets to savory vegan crab cakes, Good Catch has caught on to the benefit of vegan food for sea life, humans, and the planet we all live on,” says PETA President Ingrid Newkirk. “PETA is celebrating this innovative company for schooling the seafood industry, making a splash in the mainstream, and helping people dive into a humane, healthy, and sustainable vegan future.”
There’s no catch: In addition to being safer, cleaner, and kinder to the Earth’s plundered seas and 100% free of saturated animal fat and cholesterol, Good Catch’s selections are high in protein and represent a great opportunaty for pregnant women, who have been warned to avoid seafood, particularly tuna, because of the risk of mercury exposure. Good Catch’s vegan seafood also gives aquatic animals a lifeline, as more fish are killed for food each year—billions in U.S. waters alone—than all other animals combined.
The Los Angeles Times recently awarded Good Catch’s Thai-style fish cakes a 10 out of 10 in a recent roundup of vegan proteins.
Past winners of PETA’s Company of the Year Award include Support + Feed, Save the Duck, WeWork, Netflix, Beyond Meat, Ogilvy & Mather Advertising Bangkok, Daiya, and Emulate.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information about the group’s investigative newsgathering and reporting, please visit PETA.org or follow it on Twitter, Facebook, or Instagram.
