Franka Potente Bares All in Sexy New Anti-Fur Ad

Skin is in. Just make sure it’s your own. That’s the word from The Bourne Supremacy star Franka Potente, who’s baring all in a sexy new anti-fur ad for PETA. Franka, who plays opposite Matt Damon in the highly anticipated sequel to The Bourne Identity that opens Friday, appears nude-save for her tattoos-in the provocative “Ink, Not Mink!” ad campaign. Top German punk rocker Bela B. appears alongside Franka in the ad, showing off his own tattooed torso.

Franka, who starred in The Bourne Identity and achieved critical acclaim with her 1998 film Run Lola Run, says, “I cannot understand why people wear coats that are made out of 70 dead animals. It is old-fashioned, it doesn’t belong in our time, and it’s cruel! I would never do this!”

Bela, drummer of the band Die Ärzte, adds, “I treat animals with respect and would never have the idea of wearing them for fashion! If you like the look, take fake fur-there are enough alternatives without letting animals suffer.”

PETA reminds consumers that for each fur coat, collar, or cuff, animals are trapped, drowned, or beaten to death in the wild or gassed, strangled, or electrocuted on fur farms.

For more information, visit PETA.org or watch our undercover fur-farm investigation, narrated by Stella McCartney.