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Heineken International Pulls Cruel Advertisement

January 2009


After learning about Heineken International’s recent advertising campaign, which stated that animals “belong on a plate,” PETA Europe immediately contacted the company to express concern. After learning about the abuse that animals on factory farms suffer, Heineken International pulled the advertisement from circulation permanently.

 

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?”

— Ingrid E. Newkirk, PETA President and co-author of Animalkind

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